When Yoga Loft first opened in 2013, the challenge of creating a brand that could stand apart from the 40+ other yoga studios in and around the Boulder, Colorado area was our first obstacle. We wanted to celebrate this studio as the “yoga-mecca” of South Boulder. With a location that features views of the most famous Flatiron mountains, we had some big shoes to fill!
The brand came to life after one of the owner’s presented a piece of art that inspired her to open the studio in the first place, and that is how the Yoga Loft icon was born. From there we expanded upon marketing materials, an online presence and other events to showcase Yoga Loft as a very one-of-a-kind studio with some of the most practiced instructors in town.